If you would like to know what is universally regarded as the best thing to understand for internet marketing, it is copy writing. It probably should be clear why that is so since the written word is needed for conversions of all sorts. starts off at the same place, even the most identifiable names had to start somewhere. The major IM internet marketers took the time to discover enough about the subject so they could create high converting copy. However when they began bringing in profits they could hire writers to do their copy. It is important to be aware of what a well written piece of copy looks like, and that is one more good reason to find out about it.